Batch the writing, batch the design, and the part that quietly undoes bothProduce a Month of Posts
Write a month of posts with Claude in one sitting. Build each visual from your last approved design, not your first template. Then write down what you corrected, or you will correct it again.
ContentWRITE
CreatorLaura Balan
RunsEvery fortnight
Stages3
Time back~7 hrs / fortnight
Before — by hand8 h
Writing six posts from a blank page, building six designs in Canva, and checking none of it repeats what went out in the spring.
After — with Claude1 h
You point it at the log, answer the questions where the story bank came up short, review the copy, and check the designs.
≈ 7 hours savedper fortnight — most of two working days a month. The bigger win doesn’t fit on a bar: the corrections stop coming back.
“Six posts used to take me eight hours a fortnight — writing them, building them, checking I hadn’t already said it all in the spring. Now it takes one. I spend that hour reviewing, not starting from a blank page.”
Laura Balan · made this one · Hypnotherapy & Coaching
Overview
What this does
Publishing your own content every week is really three jobs, and the third one is the one that breaks.
Job one: decide what goes out. Which subject, which day, which pillar, so the month balances. Job two: write and build it. The copy, the visual, the caption. Most people do these two and think they are done.
Job three: make sure what you learned this month is still true next month. You correct a post after it is built. The correction fixes that post. The next run starts from the template you made in month one, and the same line comes back.
So this workflow does all three, in that order, and the third one is a real step with real files — a log of what went out, a table of which design is the current template, and a numbered list of rules that grows every cycle. Batching the writing saves hours. Recording the corrections is what makes the hours add up to something.
It is written for one person publishing their own practice content, not for a team running a brand account. The difference matters: a reader notices when one voice slips, and does not notice when a brand's does.
Before
Three things that kept going wrong
Not the writing. The writing was fine. It was everything around it.
01The same correction came back every month. A line got fixed in January and smoothed back into the same cliché in February, because the fix lived in a chat nobody reread.
02Posts repeated themselves. A hook used in the spring came back in the autumn. Nothing had recorded that it was spent — and a spent hook is much harder to notice than a spent topic.
03Claude invented the examples. Asked for a story from real work, it produced a plausible client who had never existed. Plausible is the dangerous part: an invented case is impossible to tell from a real one, until someone who was there reads it.
After
How it works, in three steps
The order matters. Writing before taking stock is how you produce a beautiful duplicate of something you posted in March.
110 min
Take stock before you write a wordno writing yet
Load your voice rules, read the log, and mark what state every day is already in. Most of a fortnight turns out to be half-done.
Load your voice and visual rules first. A run that starts by writing produces copy you then rewrite by hand.
Mark each day: published, scheduled, visual ready, copy written, or empty. Fill only the empty ones.
Flag anything that contradicts the plan — a post that breaks your pillar quotas, a theme repeating — instead of quietly correcting it.
Only you have thisWhat you already posted or scheduled by hand. Nothing else knows, and nothing will warn you that it is about to be produced twice.
225 min
Write the fortnight in batchesall of one type at once
Series episodes in their set order, statement cards in one batch, the weekly pillar in another. Every post leaves this stage with its final copy written, not with a brief.
Keep two finished pieces you are happy with as the written benchmark, and read them before each new carousel. One example is not a pattern — Claude copies the surface of it.
Take every anecdote and every figure from one source file you control. Nothing from memory, nothing merely plausible.
Where that file does not cover a post, leave the slot empty and marked, and write the question that would fill it.
Watch forA gap being filled instead of left. An invented example always reads better than an empty slide, which is exactly why it gets through.
325 min
Build each visual from the last approved onecopy, then replace the words
Never generate a design from scratch, and never reach back to the original template. Copy the most recent post of that type and replace the text in it.
A type's template is the last post of it you approved. It already carries every correction you have made, of layout and of writing both.
If you corrected a post after it was produced, your corrected version is the template. Not the produced one.
Update the template table in the same run. The post you just made becomes its type's template.
This is where it brokeCopying the original template instead of the latest approved post. See below — it is the most useful thing on this page.
Tools
What you need
Claude · CoworkCanva (visuals)A project for the logMetricool (scheduling)Instagram / FacebookYour own photographs
The hard part
The mistake that cost the same hour, every month
The one that got us
Your corrections don't stick, and you won't notice until the third time.
You correct a post after it is built. A line that sounded like a manual, a title that overpromised, a close that opposed instead of connecting. You fix it in the design, or you say it in chat, and it looks handled. It isn't. The fix lived in that one post, and the next run starts from the template you built in month one.
There is no error and nothing to notice. Next month's posts are fine — they are just fine in the same wrong way. So you correct them again. Three cycles in, you are not producing content any more, you are re-litigating it, and it feels like the tool is getting worse when nothing has changed at all.
The giveaway is recognising your own correction. Not the mistake — the correction.
Make the latest approved post the template. Not the first one you designed. The newest one is the only one carrying every fix.
Copy, never generate. A design built from scratch starts from zero corrections, however good the prompt is.
Separate the one-off from the pattern. A word changed in one context goes nowhere. A choice you would make again gets written down.
Write each rule as an instruction, with its example beside it.Unpack nouns into verbs — "the effort you feel", not "felt effort".
Two occurrences make a rule. One gets recorded as a single occurrence and waits. Don't inflate a rule out of one case — an over-general rule is its own kind of drift.
It will invent the example
Ask for a story from your own work and you get a plausible one. Plausible is the problem: an invented case is impossible to tell from a real one, until someone who was there reads it.
One source file for anything that must be true. A marked gap, never a filler.
The character limit does not beat the sentence
A template with a line limit pushes you to shorten. Shortening the line that was carrying the meaning costs more than a smaller font ever does.
Keep the sentence, drop the font size.
The preview lags the text
After an edit the thumbnail can still show the old words. Fixing what the preview shows undoes the edit that had already worked.
Trust the text layer, not the picture.
Three more things I'd tell you
A new text box loses your font
A new box does not pick up your brand font. The extra line arrives in the wrong typeface, and nobody spots it until it is published.
Rewrite an existing element instead of adding one.
Group the links by type, not by date
A chronological list with a link next to each post is wrong for how the work actually happens. You open all the statement cards at once, not one per day.
One block per post type, with the current template marked.
Batch a fortnight, not a month
A monthly batch is cheaper per post, but a month is a long time to be wrong. A rolling two-week stock stays full and stays correctable.
Quotas per month, production per fortnight.
Your turn
Copy this and use it today
Two documents. The first one sets up the run. The second one is why the second run is better than the first.
Step 1
Copy the template
Pick a tab below and press Copy. That's the whole document, on your clipboard.
Step 2
Paste it into Claude
Open a new chat, paste it, and say: “Interview me through this for my content. Push back when my answers are vague.”
Step 3
Answer the setup questions
You answer once; the answers get written to a file so later runs don't ask again. Don't rush the voice rules or the source file — those two do most of the work.
Step 4
Run it, then record what you changed
Produce the first fortnight. Then write your corrections into the log, separating the one-offs from the patterns. Skip that and the next run starts where this one did.
Want to keep it for next time? Paste the template into Claude and say “turn this into a skill”, then switch it on under Settings › Capabilities › Skills. Or download the finished one: monthly-post-plan.skill.
monthly-post-plan-template.md
# Monthly Post Plan — template
Work through this with Claude in conversation *before* the first run. Answer in your own
words; let Claude push back and ask for specifics. The output is one setup document that
every later run reads instead of asking you again.
Most of this is answered once. The last two sections are answered after every run, forever —
they are the part that keeps the output sounding like you.
---
## 1. Who is writing
Your name and your brand name, as they appear in captions and in file names. The role you
write from, in one line.
> Example: a therapist who publishes her own practice content. Not a brand account, not a
> team. One voice, and readers notice when it slips.
## 2. Your voice, in rules not adjectives
"Warm but professional" is not a rule. A rule is something a draft can fail.
- Three expressions or constructions you refuse, and why
- Punctuation you do not use
- One sentence of yours that is *exactly* right, and one that is close but wrong
- **Keep these numbered.** Every new rule gets the next number and the example that produced it.
## 3. Two complete reference pieces
Not a description of your style — two finished posts you are happy with, pasted in full.
> One example is not a pattern. With two, Claude can see what they have in common. With one,
> it copies the surface.
## 4. Your pillars and your quotas
What subjects you post about, and how many of each per month. Say which are mandatory and
which are flexible. Name any cap: how often a single lead magnet may be promoted, how often
you may post in a second language.
## 5. Your rhythm
Which day carries which post type. Be specific — "three times a week" is not a rhythm, it is
an average.
## 6. Your post types, and the structure of each
For each type: how many slides or lines, what goes first, what goes last, how it closes.
> Example: the series carousel has seven slides — hook, the correction "it isn't X, it's Y",
> the mechanism in two parts, an anchor from real work, an "instead of / try this" swap, and
> a close with a single call to action.
## 7. What may never be invented
**The most important section.** Name the file that holds your real material: the anecdotes,
the cases, the personal stories, the numbers with sources.
Then write the rule explicitly: nothing comes from outside that file. When the file does not
cover a post, the slot stays empty and marked, and Claude writes the question that would
fill it.
> An invented example reads better than an empty slide. That is exactly why it gets through.
## 8. Your tools and where things live
- Where the finished copy gets saved
- Where the log lives (see the other tab)
- Your design tool, and the account to build in
- Your scheduling tool, account and time zone
- Output language, and any post type that runs in a second one
Do not paste credentials into this document. Say where they live.
## 9. The template rule
For each post type, which design is the current template. The answer is always the same:
**the last post of that type you approved.** Write the table anyway, and update it in the
same run that produces a new post.
If you corrected a post after it was built, your corrected version is the template. Not the
produced one.
## 10. After the run: what you corrected
Answered every cycle. For each correction, decide which it is:
- **A one-off fix.** A word changed in one particular context. It goes nowhere.
- **A pattern.** A choice you would make again, in any text. This gets written down.
The test:
> *If you can phrase the change as an instruction for a future text, without mentioning the
> post it came from, it is a pattern.*
Two occurrences make a rule. One gets recorded as a single occurrence and waits for
confirmation on the next post. Do not inflate rules from one case.
## 11. After the run: what was left
- The marked gaps, and the question that would fill each
- The designs still waiting for your review
- What was not covered, and why
---
## Appendix: the first run
Give Claude the finished setup document and say:
> "Produce the next fortnight. Read the log first and fill only what is missing. Take every
> anecdote and figure from the source file — if it does not cover a post, leave the slot
> marked and write me the question. Deliver the design links grouped by post type."
# Content log — template
This is the file that stops the workflow from drifting. Keep it in the project your content
runs from, and update it **in the same run** that produces a post. A run that produces posts
and does not update this file has not finished: the next one will repeat content and remake
corrections you already made.
Read it first, write it last.
---
## 1. Published
| Date | Type | Subject | Hook used | Link |
|---|---|---|---|---|
Everything that went out. The hook column matters as much as the subject: a spent hook coming
back is harder to spot than a spent topic.
## 2. Scheduled
| Date | Type | Subject | State | Link |
|---|---|---|---|---|
State is one of: copy written · visual ready · scheduled. This is what the next run reads to
know which days are already handled.
## 3. Current templates
| Post type | Current template | Produced | Approved by you |
|---|---|---|---|
**The template for a type is the last post of it you approved.** Not the first one designed.
Update this row in the same run that produces a new post of that type.
If you corrected a post after it was built, the corrected version goes here, not the produced
one.
## 4. Style rules
Numbered, consecutive, never renumbered. Each rule gets the concrete example that produced
it, and the sentence of yours that it came from.
Write the rule as an instruction, not as a prohibition where you can:
> **01. Unpack nouns into verbs.** "the effort you feel", not "felt effort". Nominalised
> forms sound like a manual; this copy is read aloud.
A rule with one occurrence is marked as such and waits for the next post to confirm it.
## 5. Writing benchmark
Not rules — construction patterns. What goes on the second slide, what a close looks like,
what a swap label has to say. Point at the two reference pieces and say what they have in
common.
This section is what a new run reads before writing a carousel.
## 6. Rejected hooks
| Hook | Rejected because |
|---|---|
Cheap to keep and it stops the same bad hook arriving three times in different words.
## 7. Spent material
Anecdotes, cases and personal stories already used, with where they were used. A good story
used twice in four months reads as a thin practice.
## 8. Open gaps
| Date | Type | What is missing | The question that would fill it |
|---|---|---|---|
Gaps are left marked on purpose. The question is the point: it is what turns an empty slot
into two minutes of your attention instead of an invented example.
## 9. Designs awaiting review
Designs that inherited a background photograph from the post they were copied from. Listed so
they can be reviewed in one sitting rather than one at a time.
## 10. Unestablished sources
Figures that went into a post without a source being established. Kept visible rather than
quietly accepted.
Built byLaura BalanHypnotherapy & Coaching, and a member of the 3rd Space AI Circle. Runs her own publishing this way — a fortnight of posts written in one sitting, and a log that makes the next one better.
More cards in 3rd Space AI Workflows — each one a real workflow from a real member, with the template attached.
Good call. You're nearly in.
Twenty-five seats a month. One email a week. That's the whole arrangement.